Donut Charm Keychain With Snap Ring Clasp

A glazed doughnut moulded in soft silicone, complete with piped icing and scattered sprinkles that sit slightly raised on the surface. It hangs from a chunky snap ring that opens with a push, so it moves between a bag handle, a belt loop and a bunch of keys in seconds. A tiny stamped charm sits alongside the ring and catches the light as it swings. Four bakery inspired glazes are offered, from pale vanilla to deep chocolate, and the squishy body shrugs off knocks in the bottom of a tote.

• Material: Soft silicone